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Message from the Chairman

Dr. A. B. M. Shahidul Islam
Professor & Chairman

I am privileged to work in collaboration with a galaxy of outstandingly successful and competent academics in the Department of Marketing (DoM), University of Dhaka (DU). It can be stated indubitably that the DoM is one of the major sections of academic activity, under the Faculty of Business Studies, University of Dhaka.

About Department of Department of Marketing

Founded on 01 July 1974, the Department of Marketing started its journey as one of the four Departments under the then the Faculty of Commerce and later on, it was renamed the Faculty of Business to play a pioneering role in promoting marketing education in Bangladesh. Although at its inception the Department had only 3 illustrious faculty members and 49 students, currently it has more than 1,500 students enrolled at different programs, and a total of 48 distinguished faculty members. Most of the faculty members have obtained doctoral, MBA, or MSc degrees from major renowned universities in the USA, Canada, UK, Australia, Germany, New Zealand, Japan, and other countries in Asia. At present, some faculty members are pursuing their higher studies in renowned universities in foreign countries. It is expected that they will join the Department upon successful completion of their degrees.

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Total Female Students

In graceful memory

Professor Dr. Abdullah Farouk
(1928-1997)

Professor Farouk was a very sincere, honest, straightforward and hard working person with unprecedented strong common sense. He was very unbiased in making decisions and judgments. He could draw attention of students and keep them engaged for hours as he went on citing instances of the life style of people, economic and environmental conditions, cultural patterns, and social events, methods of entertainment and modes of speaking, across countries from his personal experience.

His Field of Interest is: Socio-economic Survey Research, Market Research, Economic Development, Marketing Practices in Bangladesh.

Schooling and Training: B.A. (1947) and M. A. (1948), Calcutta University, Ph.D. (1954), Dhaka University. Trained on Statistics (Indian Statistical Institute), Research Methodology (Institute of Social Research, Michigan State University), and Marketing Research & Management (Harvard Business School).

Ex-Chairpersons