Dr. Muhammad Ismail Hossain
Professor
Department of Marketing
Faculty of Business Studies
Email: muhammad.hossain@du.ac.bd
Phone: 880-2-9661900
Book(06)
1
Efthymia Kottika, Pernille Rydén, Muhammad Ismail Hossain and Vatroslav Škare Social Media Storms: Empowering Leadership Beyond Crisis Management. Oxford, UK: Routledge, an imprint of Taylor and Francis, 2021 .
2
Muhammad Ismail Hossain and Nasrin Akter Modeling the intention to use E-learning Management System in higher education. Dhaka: To be published by University Grants Commission, 2019 .
3
Muhammad Ismail Hossain, Mohammad Thoufiqul Islam and Mohammad Tareq Employment of expatriates and its alternatives in the RMG sector of Bangladesh. Dhaka: Centre of Excellence for Bangladesh Apparel Industry CEBAI, 2018 .
4
Mohammad Thoufiqul Islam, Muhammad Ismail Hossain, Debashish Kundu, Muntasir Masum and Mohammad Shariat Ullah An assessment of the socio-cultural and political factors driving ‘religion-based’ violent extremism in some selected northern districts of Bangladesh. Dhaka: to be published by Ministry of Home Affairs, 2017-2018 .
5
Nasrin Akter and Muhammad Ismail Hossain Investigating the intention to use online shopping platform: Bangladesh Perspective. Dhaka: Bureau of Business Research, FBS, DU, 2017 .
6
Muhammad Ismail Hossain and Nasrin Akter Inter-generational consumption patterns: Reflection of the ‘capital city’ of a developing country. Dhaka: Bureau of Business Research, FBS, DU, 2013 .
Book Section(02)
1

Shahriar Akter, Muhammad Ismail Hossain, Steven Lu, Sutapa Aditya, Tasnim M. Taufique Hossain and Uraiporn Kattiyapornpong “Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.” Exploring Omnichannel Retailing. Wojciech Piotrowicz, Richard Cuthbertson Springer, Cham, 2019 71-97 .

2
Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib “Coping with negative consumption experiences: How attribution influences disappointment, regret, word of mouth and complaining behaviours.” Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Colin Campbell, Junzhao Jonathon Ma Springer, Cham, 2016 684-687 .
Journal Article (20)
1 Nasrin Akter and Muhammad Ismail Hossain : Behaviour change during Covid-19: Could social marketing do it differently?, The Daily Star , September 09, 2020 .

2 Muhammad Ismail Hossain and Nasrin Akter : Are we ready to compete with global e-commerce giants?, The Daily Star , October 30, 2018 .

3 Nasrin Akter, Faiza Noshin Rahman and Muhammad Ismail Hossain : Transforming ride-sharing into sustainable business, , October 29, 2019 .

4 Muhammad Ismail Hossain and Nasrin Akter : Time to formalise informal e-waste management in Bangladesh, The Daily Star , December 18, 2019 .

5 Dildar Hussain, Marko Grünhagen, Swati Panda and Muhammad Ismail Hossain : Franchising in South Asia: Past, present, and future developments, Journal of Marketing Channels (impact factor:0.94) , 2020 .

6 Muhammad Ismail Hossain and Nasrin Akter : Do Business Graduates Intend to Adopt the Social Business Model? A Perspective of Developing Country, Journal of New Business Ventures , vol.1 , no.1 , pp.1-17 , 2020 .

7 Muhammad Ismail Hossain and Arnold Japutra : Tourists’ Mindsets and Choice of Adventurous Holiday Activities, Current Issues in Tourism (impact factor:4.69) , 2020 .

8 Pernille Rydén, Efthymia Kottika, Muhammad Ismail Hossain, Vatroslav Skare and Alastair M. Morrison : Threat or treat for tourism organizations? The Copenhagen Zoo social media storm, International Journal of Tourism Research (impact factor:2.278) , 2019 .

9 Nasrin Akter and Muhammad Ismail Hossain : The role of stakeholders in reverse supply chain of EOL mobile phone recycling for developing sustainable e-waste management: Bangladesh perspective, Dhaka University Journal of Business Studies , 2018 .
10 Nasrin Akter and Muhammad Ismail Hossain : Investigating the nature of plastic recycling supply chain: Bangladesh perspective, Dhaka University Journal of Marketing , vol.18-19 , pp.01-24 , 2016 .

11 Nasrin Akter and Muhammad Ismail Hossain : How Attractive is the Online Retailing Industry for a Market Leader: A Study on Amazon, Dhaka University Journal of Marketing , vol.15 , pp.31-48 , 2014 .

12 Prem Chhetri, Muhammad Ismail Hossain, John Odgers and Rebecca Kiwan : Modelling journey to work patterns in South East Queensland, Australia, Journal of Geography and Geology , vol.6 , no.1 , pp.46-59 , 2014 .

13 Prem Chhetri, Muhammad Ismail Hossain and Alex Broom : Examining the generational differences in consumption patterns in South East Queensland, Journal of City Culture Society (impact factor:1.49) , vol.5 , no.4 , pp.1-9 , 2014 .

14 Muhammad Ismail Hossain and Nasrin Akter : The process of transnationalization in the automobile industry: the case of Toyota, Dhaka University Journal of Marketing , vol.14 , pp.17-36 , 2013 .

15 Muhammad Ismail Hossain, Masudur Rahman and Nasrin Akter : Customer satisfaction to supermarkets: Bangladesh perspective, Dhaka University Journal of Marketing , vol.12 , pp.1-20 , 2011 .
16 Nuren Abedin, Md Mahmudur Rahman, Muhammad Ismail Hossain, Kenji Hisazumi and Ashir Ahmed : Travel Behavior of SME Employees in Their Work Commute in Emerging Cities: A Case Study in Dhaka City, Bangladesh, Sustainability (impact factor:2.59) , vol.12 , no.24 , 2010 .

17 Muhammad Ismail Hossain, Sabina Yasmin and Nasrin Akter : The Extension; Line or Brand: Trends and Applicability in the Toiletries Sector of Bangladesh., Dhaka University Journal of Marketing , vol.11 , pp.49-73 , 2010 .

18 Moktar Ali and Muhammad Ismail Hossain : Application of Geographic Information System in Marketing: Bangladesh Perspective, Dhaka University Journal of Marketing , vol.9 , pp.35-54 , 2006 .

19 Muhammad Ismail Hossain and Nasrin Akter : Electronic Means in Tourism: Applicability and Challenges for Bangladesh, Journal of the Institute of Bangladesh Studies , vol.29 , pp.7-24 , 2006 .

20 Morshed Hasan Khan, Chowdhury Golam Hossain and Muhammad Ismail Hossain : m-Marketing: Customer Segmentation Framework of Specialty Product for Bangladesh’s Market, Dhaka University Journal of Business Studies , vol.26 , no.1 , pp.260-279 , 2005 .

Conference Proceedings (8)
1 Arash Azadegan, Muhammad Ismail Hossain and Md. Ali “Rohyngia camps in Bangladesh and Collaborative coordination.” 51st Annual Conference of the Decision Sciences Institute November 21-23, 2020 .
2 Arash Azadegan, Muhammad Ismail Hossain and Mohammad Ali “Coordinating Collaborative Supply Chain Efforts: A focus on Rohingya Refugee Camps in Bangladesh.” 80th Annual Meeting of the Academy of Management Vancouver, BC, Candada: AOM, 2020.

3 Pernille Rydén, Vatroslav Škare, Muhammad Ismail Hossain and Efie Kottika “How marketing managers sense and seize social media storms.” 6TH INTERNATIONAL GSOM EMERGING MARKETS CONFERENCE 2019: Management in Digital Age St. Petersburg, Russia: 2019 .

4 Pernille Rydén, Efthymia Kottika, Vatroslav Škare and Muhammad Ismail Hossain “The Resilient Versus The Resistant Approach To Social Media Storms.” The Academy of Management Annual Meeting Boston, Massachusetts, USA: The Academy of Management, 2019 .

5 Pernille Rydén, Efthymia Kottika, Vatroslav Skare and Muhammad Ismail Hossain “Don’t blame it on the customers! An investigation of the strategy implications of companies’ response to shitstorms.” Marketing in the age of Data: EMAC 2016 , pp. 233. Oslo: BI Norwegian Business School, 2016 .

6 Pernille Rydén, Efthymia Kottika, Muhammad Ismail Hossain and Vatroslav Skare “Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Brand.” The 44th EMAC Annual Conference 2015: Collaboration in Research , pp. 171. Leuven, Belgium: European Marketing Academy, 2015 .
7 Muhammad Ismail Hossain, Harmen Oppewal and Dewi Tojib “Investigating the effects of expectations on disappointment, regret, and post-consumption behaviours.” Paradigm Shifts & Interactions: EMAC 2014 , pp. 2018. Valencia, Spain: European Marketing Academy, 2014 .
8 Prem Chhetri, Muhammad Ismail Hossain and Alex Broom “Understanding the Inter-generational Consumption Patterns in South East Queensland.” The future of Asia-Pacific Business: Beyond the crisis , pp. 1-21. Brisbane, Australia: 2009 .