DR. SHEHELY PARVIN

Shehely Parvin : Non-Nested Model Comparison Approach to Predict Consumers’ Behavioral Intention in a Service environment from the Emerging Market Perspectives., Dhaka University Journal of Marketing , vol.20 & 21 , no.June , 2017-2018 .

Shehely Parvin, Zakia Sultana and Jashim Uddin : Influence of Webqual on E-Satisfaction: A Strategic Tool for Educational Marketing, Jahangirnagar University Journal of Marketing , 2017 .

Shehely Parvin, Paul Wang and Jashim Uddin : Assessing Two Consumer Behavioral Intention Models in a Service Environment, Asia Pacific Journal of Marketing and Logistic (impact factor:2.51) , vol.29 , no.3 , pp.653-668 , 2017 .

Jashim Uddin and Shehely Parvin : Impact of overall Country Image and Product Country Image on International Supplier Performance, East West Journal of Business and Social Studies , 2016 .

Shehely Parvin and Imrana Yasmin : Impact of Consumers’ Attitude towards Advertising – A study in Dhaka City, Dhaka University Journal of Management , 2016 .

Shehely Parvin, Afreen Choudhury and Imtiaz Ahmed Choudhury : The Impact of Packaging Attributes on Creating Impulse Buying of Food Products, Jahangirnagar University Journal of Marketing , 2016 .

Shehely Parvin : Do’s and Don’ts of Best-Worst Scaling Method in Consumer Value Research, Dhaka University Journal of Marketing , 2016 .

Shehely Parvin : Review on Best-Worst Scaling Method: A New Method over other Scales in Marketing Research, Dhaka University Journal of Business Studies , 2016 .

Shehely Parvin, Paul Wang and Jashim Uddin : Using Best-Worst Scaling Method to Examine Consumers’ Value Preferences: A Multidimensional Perspective, Cogent Business & Management , vol.3 , no.1 , pp.1-14 , 2016 .

Imrana Yasmin and Shehely Parvin : Consumers’ Attitudes toward Foreign Clothing: A study on Dhaka City, Dhaka University Journal of Marketing , 2014 .

Shehely Parvin : Conceptual Framework for Exploration of Brand Equity Perception from Bottom of the Pyramid (BOP) Market Perspective, International Journal of Research in Business Management , 2013 .

Jashim Uddin, Shehely Parvin and Lutfur Rahman : Factors Influencing Importance of Country of Brand and Country of Manufacturing in Consumer Product Evaluation., International Journal of Business and Management , 2013 .

Shehely Parvin and Sabbir Reza Hadi : Understanding the Customer Satisfaction Level of FM Radio in Bangladesh, Dhaka University Journal of Business Studies , 2012 .

Shehely Parvin, Imrana Yasmin and Jashim Uddin : Customer Relationship Management: A Key to Conquest Customer Satisfaction, Journal of Finance and Banking , 2011 .

Imrana Yasmin and shehely Parvin : Exploring Consumers Attitude towards Green Foods Consumption and its Prospects in Bangladesh, Dhaka University Journal of Business Marketing , 2011 .

Ankhi Akter, Imrana Yasmin and Shehely Parvin : Export Trend of Ready Made Garments Industry of Bangladesh during Global Economic Recession- An Analysis., Dhaka University Journal of Business Studies , 2010 .

Jashim Uddin, Lutfur Rahman and Shehely Parvin : Determinants of Selecting Country-of-Origin (COO) as an Ingredient of Sourcing Strategy: Evidence from an Emerging Economy, International Journal of Business and Management , 2009 .

Abu Muzareba and Shehely Parvin : Mobile Telecommunication Market in Bangladesh, Dhaka University Journal of Business Studies , 2009 .

Jashim Uddin, Lutfur Rahman and Shehely Parvin : Efficiency of Floating Exchange Rate Regime in an Emerging Economy., Jahangirnagar University Journal of Business Research , 2008 .

Jashim Uddin, Shehely Parvin and Lutfur Rahman : Determinants of Purchasing Imported Products in a Regular Basis: Development of a Regression Model, International Journal of Business and Management , 2008 .

Jashim Uddin, Morshed Hasan Khan, Lutfur Rahman and Shehely Parvin : Time Series Behavior of Bangladesh-Japan Trade: An Econometric Analysis., Dhaka University Journal of Business Studies , 2008 .

Shehely Parvin, Jashim Uddin and Arifur Rahman : Packaging: The Unvoiced Communication Device to Revolutionize Consumers’ Intension to Acquire a Brand, Dhaka University Journal of Business Studies , 2008 .

Imrana Yasmin, Jashim Uddin and Shehely Parvin : Emergence of Supermarkets: The Rationale for Changes in Consumers’ Shopping Pattern for Household requirements, Dhaka University Journal of Business Studies , 2006 .

Imrana Yasmin, Shehely Parvin and Jashim Uddin : Selecting the Store Format: Determinants of Consumers’ Preference for Supermarket Shopping, Dhaka University Journal of Business Studies , 2006 .

Shehely Parvin : Non-Nested Model Comparison Approach to Predict Consumers’ Behavioral Intention in a Service environment from the Emerging Market Perspectives., Dhaka University Journal of Marketing , vol.20 & 21 , no.June , 2017-2018 .

Shehely Parvin, Zakia Sultana and Jashim Uddin : Influence of Webqual on E-Satisfaction: A Strategic Tool for Educational Marketing, Jahangirnagar University Journal of Marketing , 2017 .

Shehely Parvin, Paul Wang and Jashim Uddin : Assessing Two Consumer Behavioral Intention Models in a Service Environment, Asia Pacific Journal of Marketing and Logistic (impact factor:2.51) , vol.29 , no.3 , pp.653-668 , 2017 .

Jashim Uddin and Shehely Parvin : Impact of overall Country Image and Product Country Image on International Supplier Performance, East West Journal of Business and Social Studies , 2016