D. U. JOURNAL OF MARKETING
A Journal of the Department of Marketing
Faculty of Business Studies
University of Dhaka, Dhaka 1000, Bangladesh
www.dumarketing.edu.bd
Vol. No. 15, June 2012 (Published in November 2014)
| Marketing Journal Cover |
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| Contents |
| 01=Factors Affecting Internet Adoption |
| 02=How Attractive is the Online Retailing Industry |
| 03=Marketing of Books in Bangladesh |
| 04=Social Media Marketing |
| 05=Achieving Operational Excellence in Production Process |
| 06=Pattern and Determinants of Export Diversification in Bangladesh |
| 07=Customers’ Attitude Towards Shopping Malls |
| 08=Evaluating the Impact of Mobile Banking Deployment |
| 09=Determinants of Passengers’ Satisfaction with CNG-Run Auto Rickshaw Services |
| 10= A Schema of Tourism Development Model |
| 11=Paradigm Shift in Tourists Behavior and its Impact on Tourism Area Life Cycle |
| 12=STP Strategies for Promoting Cox’s Bazar Sea Beach |
| 13=The Importance of Product Attributes Influencing Purchase Decision |
| 14=Consumers’ Expectations from Mobile Telecommunication Operators |
| 15=Measuring Marketing Profitability Metrics of First Generation Private Commercial Banks |
| 16=Political Services Marketing for Peaceful Bangladesh |
| 17=Socio-Economic Factors of Readymade Garments Workers |
| 18=Veterinary industry in bangladesh present status and future potentials |
| Guidelines for submission of article |
