KOUSHIK PRASHAD PATHAK

Pathak, K. P. : Differences between male and female consumers’ attitude toward current online shopping trends: A Discriminant Analysis, Under Review , 2020 .

Rahaman, R. : Women Empowerment through ICT-based business initiatives: The Case of e-retail stores in Dhaka City, Dhaka University Journal of Management , vol.12 , no.2 , pp.71-90 , 2018 .

Jamshed, K. M. : Young consumers’ brand loyalty toward telecom operators: Analysis of brand associations’ dimensions of CBBE approach, Dhaka University Journal of Business Studies, Special International Edition , vol.3 , no.1 , pp.117-137 , 2018 .

Pathak, K. P. : Measuring effects of social media based marketing strategy: A study on the Facebook fan page of Airtel Bangladesh Ltd, BUP Journal , vol.6 , no.2 , pp.127-143 , 2018 .

Rahaman, R. : Behavioural Economics and its Relevance to Environmental Economics: A Literature Review Approach, Social Science Review (The Dhaka University Studies, Part-D) , vol.35 , no.2 , pp.117-134 , 2018 .

Pathak, K. P. : Fostering Financial Inclusion in Bangladesh through bKash: A Competitive Advantage Analysis, Dhaka University Journal of Business Studies , vol.39 , no.3 , pp.21-35 , 2018 .

Chakraborty, B. and Rahman, Q. M. : Modelling the students’ intention to adopt virtual platform in higher education – A study on the students of Faculty of Business Studies, University of Dhaka, Jahangirnagar University Journal of Marketing , vol.4 , pp.123-135 , 2016 .

Kashem, N. : Factors affecting students’ perception on quality education, Daffodil International University of Business & Economics , vol.8 , no.1 , pp.71-86 , 2014 .

Rahaman, R. : National Competitive Advantage of the Pharmaceutical Sector of Bangladesh: Porter’s Diamond Model Perspective, Social Sciences Review (The Dhaka University Studies, Part-D) , vol.31 , no.1 , pp.167-180 , 2014 .

Pathak, K. P. : Paradigm shift in tourists’ behaviour and its impact on Tourism Area Life Cycle (TALC): A Study on Sundarbans, D. U. Journal of Marketing , vol.15 , pp.187-196 , 2014 .

Pathak, K. P. : Effective Strategies to Rebrand Bangladesh: Application of Simon Anholts’ Hexagon Model of Branding, Dhaka University Journal of Business Studies , vol.35 , no.1 , pp.15-32 , 2014 .

Chakraborty, B. : ). Managing Power & Conflicts in the Mango Marketing Channels in Bangladesh, Jahangirnagar University Journal of Marketing , vol.15 , no.1 , pp.23-34 , 2013 .

Tasnim, F. : The appropriate medium of advertisement for the mobile service providers of Bangladesh to reach the Young Generation, Dhaka University Journal of Business Studies , vol.34 , no.2 , pp.217-231 , 2013 .

Chakraborty, B : Marketing Strategies for a Non-Profit Organization: A Study on Bishwo Shahitto Kendro in Bangladesh, Jahangirnagar Journal of Business Studies , vol.2 , no.1 , pp.89-104 , 2012 .

Khondokar, M. and Anis, A. : Success Factors of Place Marketing: A Study on Vinnya Jagat, Dhaka University Journal of Business Studies , vol.33 , no.1 , pp.117-138 , 2012 .

Rahman, M. and Ghosh, S. K. : Measurement of Consumers’ Attitude towards Mobile Phone Brands in Bangladesh, Dhaka University Journal of Business Studies , vol.33 , no.2 , pp.131-147 , 2012 .

Pathak, K. P. : The customers’ perception about the marketing research firms of Bangladesh: A study on SERVQUAL dimensions, Jagannath University Journal of Business Studies (JnUJBS) , vol.2 , no.1 , pp.77-90 , 2012 .

Anis, A. : National Competitive Advantage of the Readymade Garment (RMG) Sector of Bangladesh: Porter’s Diamond Model Perspective, Jagannath University Journal of Business Studies (JnUJBS) , vol.1 , no.1 , pp.85-99 , 2011 .

Rahman, M. : Effective Supply Chain Management Practices: A case on Heidelberg Cement Bangladesh Ltd., D. U. Journal of Marketing , vol.13 , no.June , pp.25-46 , 2010 .