Md. Ashraf Harun
Assistant Professor
Department of Marketing
Faculty of Business Studies
Email: ashrafharun@du.ac.bd
Phone: +8801817102428
| Journal Article(14) | |
|---|---|
| 1 |
Harun, M.A., Ahmed, F. and Maniruzzaman : Customer Hospitality: The Case of Fast Food Industry in Bangladesh, World Journal of Social Sciences. , vol.Vol. 3 , no.6 , pp.pp.88-104 , November 2013 .
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| 2 |
Harun, M. A. and Hasan. M : Impact of Advertisement Expenditure on Profitability: Evidence from Banking Industry of Bangladesh, Journal of Banking and Financial Services. , vol.Vol. 10 , no.1 , pp.pp. 91-103 , June 2018 .
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| 3 |
Harun, M. A. and Maniruzzaman. M : Customer Attitudes towards Online Banking Services in Bangladesh, The Jahangirnagar Journal of Business Studies. , vol.Vol. 7 , no.1 , pp.pp. 177-195 , June 2018 .
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| 4 |
Harun. M. A : Evolving to a New Dominant Logic in Building Brand Equity: A Case on Social Media Networks in Bangladesh, Journal of Marketing. , vol.Vol. 5 , pp.pp.57-75 , June 2017 .
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| 5 |
Harun, M. A. and Himel. M. T. A : Tourism Destination Branding and 7Ps: A Case on Bangladesh, The Jahangirnagar Journal of Business Studies. , vol.Vol. 6 , no.3 , pp.pp.143-165 , June 2016 .
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| 6 |
Deb, S, K., Barua, S. and Harun. M. A. : Impact of IMC Tools on Consumer Preference: A Case of Bangladesh Cement Industry, Dhaka University Journal of Business Studies. , vol.Vol. 32 , no.1 , pp.pp. 213-238 , June 2011 .
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| 7 |
Ahmad, F., Zayed, N. M. and Harun. M. A : Factors behind the Adoption of Green Banking by Bangladeshi Commercial Banks, ASA University Review. , vol.Vol. 7 , no.2 , pp.pp.242-255 , July-December 2015 .
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| 8 |
Harun. M. A : Facebook as a Medium of Brand Communication in Bangladesh, Business Review. , vol.Vol. 7 , no.2 , pp.pp.95-121 , July-December 2015 .
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| 9 |
Deb, S, K., Harun, M. A. and Bhuiyan. M. R. U : The Dimensions Affecting the Adoption of Mobile Banking in Bangladesh, Journal of Banking and Financial Services. , vol.Vol. 5 , no.1 , pp.pp. 97-110 , July 2011 .
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| 10 |
Harun. M. A : Greencore Packaging Innovation: Effective Communication, Point of Difference Creation and Driving Trial, Dhaka University Journal of Business Studies. , vol.Vol. 38 , no.3 , pp.pp.25-50 , December 2017 .
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| 11 |
Harun, M. A., Kamal, M. A. and Mustafi. M. A. A : Analyzing the Marketing Strategy of Soft Drinks in Bangladesh: A Study on RC (Partex Beverage), European Journal of Business & Management. (impact factor:7.17) , vol.Vol. 5 , no.30 , pp.pp.24-37 , December 2013 .
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| 12 |
Deb, S, K., Siddika, H. and Harun. M. A : Women Entrepreneurs in the Economic Development of Bangladesh: Factors behind the Success and Barriers to Success, Dhaka University Journal of Business Studies. , vol.Vol. 33 , no.2 , pp.pp.397-410. , December 2012 .
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| 13 |
Maniruzzaman, Harun, M. A. and Islam. R : Constraints and Prospects for Women Entrepreneurship: A Case Study on Bangladesh Perspective. 2011. International Congress of Social Philosophy (ICSP), International Congress of Social Philosophy (ICSP). , vol.Vol. 1 , no.1 , pp.pp.397-410 , December 2011 .
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| 14 |
Harun. M. A : Students’ Coffee Shop Choice Behaviour: A Comparative Study on Starbucks Coffee, Dhaka University Journal of Business Studies. , vol.Vol. 38 , no.2 , pp.pp.19-41 , August 2017 .
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