Muhammad Intisar Alam
Associate Professor
Department of Marketing
Faculty of Business Studies
Email: intisar_alam@du.ac.bd
Phone: +880-2-9671935
| Journal Article (8) | |
|---|---|
| 1 |
Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. : Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda, Marketing and Management of Innovations , no.1 , pp.34-45 , 2019 . |
| 2 |
Alam, M. I., & Riva, F. : Influence of Political Marketing on Voting Intention: An Empirical Investigation, D.U. Journal of Marketing , vol.18 , no.June 2015 , pp.71-84 , 2019 .
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| 3 |
Alam, M. I., & Mondal, D. : Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City, Dhaka University Journal of Management , vol.12 , no.2 , pp.151-163 , 2018 .
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| 4 |
Choudhury, A., Alam, M. I., & Nahar, A. U. : Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh, Bangladesh Journal of MIS , vol.6 , no.1 , pp.49-66 , 2015 .
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| 5 |
Choudhury, A., Alam, M. I., & Islam, S. : Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall, D.U. Journal of Marketing , vol.15 , no.(June 12) , pp.127-142 , 2014 .
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| 6 |
Shabnam, S., Choudhury, A., & Alam, M. I. : An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications, World Review of Business Research , vol.3 , no.1 , pp.1-25 , 2013 .
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| 7 |
Choudhury, A., & Alam, M. I. : Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis, International Journal of Business and Management Tomorrow , vol.2 , no.2 , pp.135-154 , 2012 .
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| 8 |
Alam, M. I., & Choudhury, A. : Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever, Journal of Economics and Behavioral Studies , vol.2 , no.4 , pp.138-150 , 2011 . |
