D. U. JOURNAL OF MARKETING

Vol. 16, No. 1, June 2013 (Published in December 2015) A Journal of the Department of Marketing
Faculty of Business Studies
University of Dhaka, Dhaka 1000, Bangladesh
ISSN-1996-3319

Marketing Journal Cover
Contents
01 Inflation in Bangladesh_ An Econometric Investigation
02 The Effect of Product Country of Origin_ A Study Using Conjoint Analysis
03 Influential Factors of the Demand of Renewable Energy in Bangladesh
04 An Unrealized Manner for Poverty Alleviation_The Mushroom Industry
05 An Analysis of Manpower Export Processing from Bangladesh
06 Factors Considered In Business Buying Across Different Levels Of Distribution Channels
07 Reasons of using Overtime Rather than Subcontracting to Manage Capacity
08 The Tendency of HR System of Private and Public Organization in Bangladesh
09 Could MFIS Serve Better and More Unbanked People than Traditional Banks (1)
10 Factor Affecting the Brand Loyalty of Sportswear Customers_An Empirical Analysis
11 The Scenario Behind the CSR Activities of the Tobacco Companies In Bangladesh
12 Benefits and Challenges of Demutualization_A Study on Bangladeshi Stock Exchanges
13 Tourists Attitude Towards Service Marketing Mix_An Empirical Study On Cox’s Bazar
14 Factors Influencing Consumers’ Choice of Ice-Cream_A Study On Impulse
15 Determinants of Corporate Social Responsibility of Banking Industry
16 Technical Efficiency of Commercial Banks in Bangladesh_A Non-Parametric Approach